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Overview

How often do you ask your customers for feedback? If you rarely do, you are not alone.

This workshop will focus on the power of collecting customer feedback and how it can not only change your business but also help with future marketing messages.

 

  • Discover the easy way to get customer feedback
  • Learn how to use feedback to grow your business
  • Collecting testimonials – why, how and what to do with them
  • The power of using the testimonials you receive to help you get your next sale
  • Learn how to embrace negative feedback
  • A simple way to write case studies, using your testimonials.

What will I study?

This workshop will focus on the power of collecting customer feedback and how it can not only change your business but also help with future marketing messages.

 

  • Discover the easy way to get customer feedback
  • Learn how to use feedback to grow your business
  • Collecting testimonials – why, how and what to do with them
  • The power of using the testimonials you receive to help you get your next sale
  • Learn how to embrace negative feedback
  • A simple way to write case studies, using your testimonials.

 

In this practical training session, full of good and bad real life examples you’ll discover how one company gained an extra £47,000 in sales by listening to customers negative feedback and taking action from it.

 

About Anne Williamson:

With 25+ years experience in marketing, Anne’s focus is always on the customer. Her last ‘job’ was as the marketing manager in a mail order business where she ran the marketing, design and web teams taking the business from less than a million to £4.8 million turnover (selling £1 products). 

Author of ‘Are you a one night stand business?’ her desire is to see companies involve their customers more.   Once you make a customer feel a part of your business they will help you grow.

Anne is no holds barred, plain speaking and great fun to work with.  She has worked across a variety of business including funeral businesses, professional services, engineers and estate agents.  She has a real love for great customer service and works with businesses who want to be the standout business in their field.   

She challenges behaviours with her ‘nothing is off limits’ approach in an engaging fun learning environment. She guarantees to raise your eyebrows.  There is nothing worse than spending money on training and leaving the learning in the room!

What can I do next?

Other sessions delivered by this trainer include:

  • Developing a marketing plan for your business
  • How to write copy that improves marketing communication,
  • Developing outstanding customer service, Improving customer service processes and communication

More Information

For more information about this course, contact our specialist team on 01254 29 25 00 or email business@blackburn.ac.uk

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Blackburn College August 2021 Results
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