Key features and benefits
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Overview
Blackburn College in partnership with May King Tsang, founder of MayKing Tea are pleased to offer the opportunity for you to attend our new Social Media Strategy for Business suite of courses.
Develop a detailed understanding of key social media specialisms to help you to promote your business. This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge in this area.
Our industry specialist delivering the social media courses is May King Tsang, we are extremely fortunate to have May King undertake these courses for Blackburn College.
About May King Tsang
May King Tsang has been using Social Media for her own business, for over 10 years, and has been a lecturer, tutor, trainer and speaker for over 20 years.
May King travels to the United States every year to attend Social Media Marketing World, the biggest Social Media conference, to learn the latest and greatest from expert speakers around the world, which she then passes onto her students and clients. She also attends conferences to learn from expert speakers in the UK, again to pass on her newly acquired knowledge to others.
May King has delivered training programs to thousands of businesses around the world from group trainings to one to one consultancy, helping Social Media Managers to produce the right content for their clients. She also produces Social Media Review and Strategy reports for business owners across the major Social Media platforms.
As a Twitter expert, May King is often asked to speak about Twitter in the UK, Europe, at face to face and also at virtual conferences. She is also asked to speak about Social Media strategy at various conferences too.
What will I study?
The biggest question that most business owners ask is how to get onto page one of Google (and other search engines). This is known as Search Engine Optimisation. There are companies that charge a small fortune as they claim to know the magic formula to get you there, but can they help you to stay there? This course will outline some of the strategies business owners can do themselves without paying SEO companies thousands.
The session will include:
- What is Search Engine Optimisation?
- Think like a customer
- Paid Search / Organic Search
- How does your site rank?
- Understanding SEO speak
- Keywords
- Content
- Inbound links (back links)
- SEO Tools
- Google Trends
- Google Analytics
- Keyword Planner
- SEO Good Practice
- Relevant Content
- Updated Website and Online Presence
- Reviews
- Summary
- Q&A
- Additional Resources
- Further learning
We will work live so please bring login details – and your questions.
Entry requirements
There are no specific entry requirements however we would ask that students have basic computer skills and have a good command of English.
Please ensure that you already have your social media account(s) activated as there will not be the opportunity to set these up and remember to bring your passwords and log in details so that you can work live during the sessions. We will be working on desktop PC’s in a classroom environment.
For more information
For more information about this course, contact our specialist team on 01254 29 25 00 or email business@blackburn.ac.uk.
