Social Media - Social Media Strategy for Business (Online) - May King Tsang

Develop a detailed understanding of key social media specialisms to help you to promote your business.  This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge in this area.  

Our industry specialist delivering the social media courses is May King Tsang, we are extremely fortunate to have May King undertake these courses for Blackburn College.

About May King Tsang: the tutor

May King Tsang has been using Social Media for her own business, for over 10 years, and has been a lecturer, tutor, trainer and speaker for over 20 years.

May King travels to the United States every year to attend Social Media Marketing World, the biggest Social Media conference, to learn the latest and greatest from expert speakers around the world, which she then passes onto her students and clients. She also attends conferences to learn from expert speakers in the UK, again to pass on her newly acquired knowledge to others.

May King has delivered training programs to thousands of businesses around the world from group trainings to one to one consultancy, helping Social Media Managers to produce the right content for their clients. She also produces Social Media Review and Strategy reports for business owners across the major Social Media platforms.

As a Twitter expert, May King is often asked to speak about Twitter in the UK, Europe, at face to face and also at virtual conferences. She is also asked to speak about Social Media strategy at various conferences too.

When she’s not tutoring, you’ll mainly find her Tweeting or Instagramming at @maykingtea, and you can also find her on LinkedIn at May King Tsang.

Social Media Marketing is a strategy that businesses cannot fail to ignore.  Many businesses are ‘on Social Media’, but is it having an impact on their business? Or is it taking too much of their time?  This course explains how Social Media can help your business; helps define Social Media jargon and creates a working strategy suitable for any business and finishes off with time-saving apps, and extra resources.

• How Social Media helps businesses
  • Brand Awareness
  • Networking (offline and online)
  • Search Engine Optimisation
• Social Media Marketing Explained
  • Content Marketing
  • Relationship Marketing
  • Influencer Marketing
• Social Media Do’s and Don’ts
  • Becoming a Thought Leader
  • Hashtags, Bashtags and Newsjacking
  • Spamming, Selling and Promoting
• Creating a Working Strategy
  • Understanding the big four
  • Know Your Fans and Followers
  • Running Campaigns
• Social Media Tools
  • Scheduling
  • Graphic Apps
  • Test and Measuring
• Summary
  • Q&A
  • Additional Resources
  • Further learning

We will work live so please bring login details – and your questions.

There are no specific entry requirements however we would ask that students have basic computer skills and have a good command of English.  Please ensure that you already have your social media account(s) activated as there will not be the opportunity to set these up and remember to bring your passwords and log in details so that you can work live during the sessions.