Multi Channel Marketer

As part of the Marketing team the multi-channel marketers will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention.

This role can involve content creation, market research, collecting data, attending events and exhibitions etc.

The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line.

Professional Recognition

This apprenticeship aligns with Chartered Institute of Marketing (CIM) for Affiliate.

Modules you will study include:

1. Contribute to the marketing plan, delivery, or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations.
2. Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
3. Use research data to inform marketing decisions, targeting, planning, delivery.
4. Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
5. Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
6. Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
7. Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
8. Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
9. Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
10. Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.

You will need GCSE Maths and English at Grade 4 or above to be accepted onto this apprenticeship.

Applicants without Level 2 Maths and English will need to achieve this level prior to taking the End-Point Assessment.

A mix of written assignment and skills based activity, professional discussion and a reflective journal. The End Point Assessment consists of project report with presentation and questioning, interview underpinned by portfolio of evidence.

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