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Overview

Many businesses are running with little marketing preparation. The common reason often heard from business owners, is that they don’t know how to put a marketing action plan together. Maybe this is you?

What will I study?

Many businesses are running with little marketing preparation. The common reason often heard from business owners, is that they don’t know how to put a marketing action plan together. Maybe this is you?

  • Don’t waste another penny on marketing activity, when you have a marketing plan to follow
  • Learn how to work out who is the right type of customer for your business
  • Think creatively, to come up with ‘different’ ideas to capture potential customers’ attention
  • Discover how to get a lot of interest in your business without spending a stack of money
  • How to structure a marketing plan and stick to it, to help you reach your business goals

 

You’ll come away from this workshop having started working on your own marketing action plan, as the workshop ensures you work on your own business when running through each element.

 

About Anne Williamson:

With 25+ years experience in marketing, Anne’s focus is always on the customer. Her last ‘job’ was as the marketing manager in a mail order business where she ran the marketing, design and web teams taking the business from less than a million to £4.8 million turnover (selling £1 products). 

Author of ‘Are you a one night stand business?’ her desire is to see companies involve their customers more.   Once you make a customer feel a part of your business they will help you grow.

Anne is no holds barred, plain speaking and great fun to work with.  She has worked across a variety of business including funeral businesses, professional services, engineers and estate agents.  She has a real love for great customer service and works with businesses who want to be the standout business in their field.   

She challenges behaviours with her ‘nothing is off limits’ approach in an engaging fun learning environment. She guarantees to raise your eyebrows.  There is nothing worse than spending money on training and leaving the learning in the room!

What can I do next?

Other sessions delivered by this trainer include:

  • How to write copy that improves marketing communication
  • Grow your business with customer feedback
  • Developing outstanding customer service
  • Improving customer service processes and communication

 

More Information

For more information about this course, contact our specialist team on 01254 29 25 00 or email business@blackburn.ac.uk

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